Our Team
Chip Cruea
A dynamic leader in the food industry with a unique background that combines culinary arts, special operations military service, and a passion for food sales. He began his career as a chef in renowned kitchens all over the world, where he honed his understanding of quality and flavor. Chip then served as a Diver with the U.S. Navy's elite SEAL Delivery Vehicle (SDV) Team 1, instilling in him the discipline and resilience that now drive his business approach.
After his military service, Chip worked for vertically integrated food production companies, where he quickly climbed the ranks through his exceptional leadership and deep industry knowledge. This journey eventually led him to co-found Life Force Foods, where he applies his extensive experience to lead and innovate in the food industry.
An accomplished athlete, Chip has completed a full Ironman, conquered the Alcatraz Swim Race, and spent time in Thailand training in Muay Thai. These achievements reflect his relentless pursuit of excellence and dedication to personal growth. His leadership at Life Force Foods is marked by this same relentless pursuit of excellence, ensuring that every product resonates with consumers and meets the highest standards.
Co-Founder
Ruben Reyes
A versatile Mexican-American entrepreneur with a proven track record in founding and investing in successful businesses. As a former college soccer player, Ruben brings the discipline and teamwork from the field into the business world. Over the course of his career, he has founded and invested in a tequila company and an electronic accessories company, showcasing his ability to identify and capitalize on diverse market opportunities.
Ruben also spent 10 years at PepsiCo, where he excelled in various independent contributor and team leadership roles, honing his skills in strategy, operations, and management. His experience extends to working with private-equity owned companies, notably representing the 2nd largest manufacturer of surimi seafood products in North America. Ruben's unique blend of business acumen, leadership, and multicultural insights has established him as a key player in multiple industries, making him a respected and influential figure in the business world.
Co-Founder
Tara Theologidy
Originally from Pittsburgh, PA, settled down in California almost 10 years ago with husband and son. A customer service guru with a background in property management who enjoys creating experiences and building relationships with customers. An easy-going but disciplined individual who emphasizes on having fun while driving results.
GO PENS!!!
Monique Fung
Born in Hong Kong, raised in Canada and currently building a life in California. A digital marketer who is passionate about creating marketing that customers will love, igniting real results for businesses. A creative and results-driven individual who increases brand awareness through content strategy, storytelling and product marketing.
And always up for a post-work drink on Fridays!